Beyond the Bookstore
by Brian Jud describes a wealth of specific stategies for
selling in the huge non-bookstore market, all presented in a clear, pragmatic easy-to-apply
framework. It is rich in specific examples to illustrate his
ideas. The book contains templates and worksheets you can
use to work through your own application of the ideas. It
also includes a Marketing Planning CD ROM with templates to
improve profitability, make marketing decisions, maximize net
revenue, and write a marketing plan.
Spend some time with
Beyond the Bookstore. It's easy down-to-earth reading, not
just theory. You'll be rewarded with a head full of ideas for
your own marketing campaign.
(FYI, we
don't make anything on sales of this book. I just want you
to be able to sell more books so you can have us print more for
you.)
